Category Archives: Article reviews

Article review — Fortune favors the bold (and the italicized): Effects of disfluency on educational outcomes (Diemand-Yauman, C., Oppenheimer, M. & Vaughan, E., 2010).

Full reference Diemand-Yauman, C., Oppenheimer, M. & Vaughan, E. (2010). Fortune favours the bold (and the italicized): Effects of disfluency on educational outcomes. Manuscript submitted for publication. Experiment 1 in one sentence Participants remembered more items from a list set in “bad” fonts compared to “good” fonts.   Experiment 2 in one sentence Participants remembered…

Article review: Studies of the efficiency of drug labeling (Hailstone & Foster, 1967).

Reference Hailstone M. & Foster J. J., (1967). Studies of the efficiency of drug labeling. The Journal of Typographic Research, 1(3), 275–284. Experiment 1 In one sentence Participants identified drug labels that were type-written significantly faster than compared to drug labels that were hand-written with no significant difference in accuracy. What did they change? Writing style: Type-written…

Baskerville bullshit?

After having the same article tweeted, facebooked, emailed, posted, mentioned to me, and a few days trying to piece together a messy collection of hyperlinks and pages, I prepared the following article review. And as far as bullshit goes, a good scientist can’t say that. It was just a hook. In order to support or…